Friday, December 17, 2010

Paramount rolls out Silverlight-enhanced movies for Windows Phone 7


Why simply download a movie when you can download a movie app? That's the thinking at Paramount, at least, which launched it's first Silverlight-enhanced movie app, School of Rock, for Windows Phone 7 devices this week. That's one of an initial batch of ten movies that will be released before the end of the year, which will also include Zoolander, GI JOE: The Rise of Cobra and Waiting for Superman, among other yet-to-be-announced titles. In addition to the movie itself, each of those will come packed with a range of extras including trailers, DVD-style special features, a Scene It? pop-up trivia mode, and the ability to create custom movie clips. As for how much they'll cost, School of Rock currently runs $10, although it's not clear if that will be the standard pricing for all releases.


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