Monday, September 5, 2011

Windows Phone 7 Optimism or Delusions ?


We recently did an article on Windows Phone 7 exceeding the market forecasts. The questions now being asked by market analysts are that if such reports are justified and hold any such expectations or is it simply an oversight by the company ?The reports foretasted by researchers Gartner and IDC, expects a market share of about 20 percent in 2015, however according to Achim Berg, head of Windows Phone marketing they were said conservative. We would expect a company executive to offer public optimism about a product. But the idea of Windows Phone seizing more than 20 percent of the market is a little bit startling, considering the aggressive competition offered by Google Android and Apple’s iPhone, keeping in mind Microsoft’s current smartphone market share, which most third-party analysts believe is on the decline. According to fresh data from research firm Nielsen, Windows Phone owned 1 percent of the U.S. smartphone OS market in July, lagging Google Android, the Apple iPhone, Research In Motion’s BlackBerry and even the increasingly antiquated Windows Mobile franchise.

Microsoft however expects its upcoming “Mango” update to change the game. The tweaked software platform offers approximately 500 new additions and features. Microsoft has also secured commitments from a number of manufacturers—including HTC, Samsung and LG Electronics—to build a new generation of high-end Windows Phone devices preloaded with Mango. Also Microsoft’s partnership with Nokia has high hopes for Mango and the company. Also to conquer the lower end of the smartphone market, rumors suggest, Microsoft is prepping a streamlined version of Windows Phone code-named “Tango” which is a minor update, focusing more on developing nations to increase smartphone use.


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